He also tries to convince the reader that the basic materialistic reward and punishment approach is outdated and should be reformed as soon as possible with the intention of increasing the efficiency. Pink gives out the useful info that is to be processed by the chief managers and passed on to their subject managers.

The purpose of this book is to show entrepreneurs, bosses, employers, and managers that there are more ways to evaluate and assess their employees’ work quality and productivity. Pink also proposes new methods of evading the flaws of extrinsic motivation and using the extrinsic rewards. Purpose means that people want to do significant things for the sake of something that is greater than they are. Mastery means that employees want to develop their professional skill and become better in everything they do as long as it matters to them. To his mind, this viewpoint is outdated, and that is why Pink suggests another approach that implements three new pillars:Īutonomy means that employees want to regulate their work relationships and assignments on their own. Even though it is evident that money is the motivation for the majority of today’s workers, Pink states that there are several levels of this motivational structure. He explains the approach where there is no need to use the method of reward and punishment.

Daniel Pink, in his book “Drive”, dwells on the basic mechanisms of motivating the employees within a company.

Drive book daniel pink